MDLThe Signal Advantage
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You don’t need more leads.

You need to reach the 3 to 5% of your market already buying, in a way that doesn’t turn you into the thing you hate.

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A 15-minute Fit Call with Kara McMaster.

100 companies in your marketA grid of 100 squares. About 95 are quiet. Three to five are lit: the companies buying now.
n = 100 companies in your marketAbout 95 aren’t buying this quarter3 to 5 are buying now
Results

Named founders. Verified numbers.

$1M

deal contracted within 40 days

“We’re about to close on a million dollar deal! We’re now doing 1-2 deals a quarter, and it’s already put us in a situation where we are striving to meet growth demand.”

Captured mid-deal. The deal closed.

Portrait of Wesley Crook

Wesley Crook
CEO, FP Complete

Read Wesley’s case

$336K

contract signed

Signed within 40 days of the founders running it themselves. That was seven months after kickoff.

“We have a client that has signed a contract ($336,000) and we’re looking for their developers. We have a couple more prospects asking questions.. Something is working! We’re seeing it move.”
Portrait of Emilio Baez

Emilio Baez
Co-Founder & President, Developers.Net. Client since February 2024.

Read Emilio’s case

Watch every client video All 9 case studies

The timing problem

You’re not talking to the wrong people.You’re talking to them at the wrong time.

About 95% of your market isn’t buying this quarter. If they’re not in a buying pocket, they don’t want to hear it, no matter how good your offer is.

The few who are buying won’t wait for you. Whoever is buying now will have bought from someone else in 90 days.

So my team watches for the signs that a company has moved into a buying pocket, and starts the conversation while it’s still open.

For Wesley Crook at FP Complete, the sign was a new CTO appointment at a target company. We reached out within 48 hours. The contract came 40 days later.

Case studies

Find the founder who had your problem.

9 case studies. Each one names the founder, gives the number and links to their LinkedIn, so you can check.

What do you sell?
What’s broken?

Showing all 9 case studies.

  1. Portrait of Wesley CrookWesley CrookCEO, FP Complete$1M deal contractedWithin 40 daysDev & IT servicesEnterprise deal size
  2. Portrait of Emilio BaezEmilio BaezCo-Founder & President, Developers.Net$336K contract signed40 days once the founders ran it. Client since February 2024Signed within 40 days of the founders running it themselves. That was seven months after kickoff.Dev & IT servicesSaturated market · Referral-dependent
  3. Portrait of Kara RenningerKara RenningerKara Renninger Consulting$50K cold deal, then over $500K in six monthsFirst deal within 6 weeksConsultingNever cracked outbound
  4. Portrait of Quinton NewmanQuinton NewmanFounder, Capri AI$18K cash on launch dayDay one$12K+ MRR followed, from the same one workshop.SoftwareWant it hands-off
  5. Portrait of Ravi TandraRavi TandraCEO & Founder, ProvenBase$60K contract, won against a major competitorWithin 6 weeksSoftwareReferral-dependent
  6. Portrait of Tammy NGTammy NGSuperSeed Consulting$9K closed, 4.5x ROIWithin 4 weeksAbout 15 minutes a day.ConsultingNever cracked outbound
  7. Portrait of Kendra BassiKendra BassiCOO, CommonPlaces Interactive$100K deal in the pipeline3 discovery calls in one dayAgenciesFeast-or-famine pipeline
  8. Portrait of Arnie GessArnie GessFounder & CEO, Construction Links$13K, then about $6K more a monthWithin 2 months. Client since April 2024ConstructionFeast-or-famine pipeline · Referral-dependent
  9. Portrait of Neal OwenNeal OwenBlueRock Wealth ManagementBooked appointments with high-net-worth business owners looking to exit in 3 to 5 yearsBooking from the moment we took overFinancial servicesReferral-dependent · Enterprise deal size
Your name

You should never have to wonder what’s going out under your name.

You see every message before it reaches anyone. Nothing is posted, launched or sent under your name until you’ve approved it.

Portrait of Kendra Bassi

Kendra Bassi had been burned by generic outreach sent under her name. This time nothing went out that she wouldn’t stand behind. She has a $100K deal in the pipeline, and booked 3 discovery calls in one day.

How we protect your brand Read Kendra’s case

Questions

Six things founders tell me before we talk.

  1. Will outbound make me look like a spammer?Pick the right person and do the homework, and it reads like a note from a peer.
  2. Tried LinkedIn and it didn’t work?A stranger needs different words than a friend of a friend.
  3. Your buyers aren’t on LinkedIn?If they have a profile, LinkedIn emails them about your message anyway.
  4. Burned by an agency before?Nobody asked how much business you’d closed outside your network.
  5. Referrals have always been enough?Referrals feel safe right up until a quarter goes quiet.
  6. Will I know fast if it’s working?Early on, the numbers that matter are replies.
Who does what

We book the call. You close the deal.

The bar

1 to 2 qualified calls a week by day 90. Anyone promising 30 days is guessing.

How I get paid

I make my money when you close, through a revenue share.

Who we are

Kara McMaster built it. The MDL team runs it every day.

I’m Kara McMaster, founder of MDL. Before MDL, I worked at Lamassu, where we ran 2.5 million dials a week.

Kathleen Joy Agda, Senior Revenue Strategist, runs daily outbound operations. Myra runs ops and data. Travis McMaster is our GTM Engineer.

More about us

Kara McMaster, founder of MDL
Kara McMaster, founder
Who this isn’t for

Not every company is a fit, and I’d rather you know before we talk.

  • Consumer brands. We work with companies that sell to other companies.
  • Companies where a client is worth less than about $25,000 in total.
  • Pre-revenue companies.
  • Sales cycles longer than 9 months.
  • Founders who won’t reach out to strangers.
  • Companies with nobody in the seat to close the calls we book.

If revenue is under $300K a year, we’re probably not ready to work together yet.

15 minutes. I’ll tell you straight if it’s a fit.

The Fit Call answers one question: is a revenue share in the best interest of both our companies?

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Bring these three numbers

  1. Your average contract value.
  2. Your usual sales cycle.
  3. Where your last five clients came from.

Rough answers are fine.