Question 5 of 6
Referrals have always been enough?
Referrals feel safe right up until a quarter goes quiet.Then there’s nothing to turn up, because a referral isn’t something you can schedule.
59 seconds. Where to start when you want deals that don’t come from who you know.
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A referral shows up already trusting you. Someone who has never heard of you needs more before they’ll book.
- A clear outcome, in numbers
- Say what you deliver and how long it takes. Your referrals took that on trust from whoever sent them. Someone cold needs it written down before they’ll book.
- A channel that runs without you
- Referrals depend on who you know and when they think of you. A channel built on buying signals books calls every week, whether anyone mentions your name or not.
“Somebody that you close from a referral lead is not the same as somebody who has no previous relationship with you.”
Three more short videos.
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Why your close rate drops on a stranger
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My first $6,226 from a stranger, ten days before Christmas
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Only 3% of a market is buying right now
Three founders who had the same doubt.
$60K contract in 6 weeks
Ravi Tandra, CEO & Founder, ProvenBase
Referrals were the only way ProvenBase had ever signed anyone. Six weeks after we installed their channel they closed a $60,000 contract from a cold start. It was their first win outside that network, and they took it off a major competitor to get it.
“Totally worth it for any founder for a very friction free experience. Kara and her team are there to answer questions. That is extremely important for us.”
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$336K contract in a saturated market
Emilio Baez, Co-Founder & President, Developers.Net
Nearshore development is one of the most crowded markets you can pick. Emilio’s first stretch with us went nowhere, and he’ll tell you why: seven months on the clock while the strategy sat unrun. Then he took the seat himself. Appointments in 4 weeks, the contract in 40 days.
“We have a client that has signed a contract ($336,000) and we’re looking for their developers. We have a couple more prospects asking questions.. Something is working! We’re seeing it move.”
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$50K cold deal in 6 weeks
Kara Renninger, Kara Renninger Consulting
She had never made a single dial to win new business. Six weeks after we installed her channel she closed a $50,000 deal from cold outreach. She has closed over $500,000 in new revenue in six months, from LinkedIn, with zero ads.
“Within six weeks of installing the systems, I had closed my first 50k deal, which was something that was new to my business.”
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