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QUINTON NEWMAN · CAPRI AI

$18K cash on launch day.

THE SITUATION

Quinton Newman was launching a new arm of his company: Capri AI, an AI assistant built for the GoHighLevel platform. Install it in your CRM and it talks to your leads and books appointments for you. One problem with the timing: this was before ChatGPT, before Claude, before most people had ever spoken to an AI on purpose. His market had to be educated before it could be sold. And Quinton had a company to run while all of that happened.

WHAT WE INSTALLED

The whole launch, done for him. We wrote the positioning that made a skeptical market feel safe handing their leads to an AI. We built the education into the campaign itself, because in a pre-ChatGPT world nobody buys what they don't yet trust. We filled the room with an ad network and an outbound campaign running together. Sales, marketing, follow-up: all of it ran on our side.

Quinton's job on launch day was one workshop. He showed up, taught it, and left with $18,000 in cash collected and a room of buyers who finally understood what his software could do. That single workshop then converted into over $12,000 in monthly recurring revenue.

We ran the launch. He taught one workshop.

WHAT WE RAN

  • Positioning that made a skeptical market feel safe handing leads to an AI
  • Education built into the campaign itself
  • Ad network + outbound campaign filling the room together
  • All sales, marketing, and follow-up

WHAT QUINTON DID

Showed up.
Taught one workshop.

"Her team handled everything and I just had to show up to the call."

Pipeline on day one, built before day one.

  1. PRE-LAUNCH

    Positioning & education written — how to make AI feel safe, pre-ChatGPT
  2. FILL THE ROOM

    Ad network + outbound campaign running together, seats booked before launch
  3. LAUNCH DAY

    One workshop. $18,000 cash collected.Quinton taught it and went back to running his company.
  4. IMMEDIATELY AFTER

    The workshop converts to $12,000+ in monthly recurring revenue

THE NUMBERS

BEFORE

Zero

pipeline, pre-launch

A product ahead of its market: an AI assistant, launched before ChatGPT, sold to people who'd never trusted a bot.

AFTER

$18Kon launch day

cash collected from a single workshop

$12K+ MRR immediately afterSales · marketing · positioning: run for himHis job: one workshop

IN THEIR WORDS

"Her team handled everything and I just had to show up to the call."

WHAT THIS RESULT KILLS

Five beliefs an $18K launch day put in the ground.

  • "People will never trust an AI with their leads."

    The positioning made safety the promise. $18K collected from a skeptical market in one day.

  • "You need an audience before you can launch."

    The room was filled with an ad network and an outbound campaign. Zero following required.

  • "Education-heavy products take months to sell."

    One workshop taught the market and collected $18,000 the same day.

  • "Founders have to run their own launches."

    Quinton showed up to a single workshop. Everything else ran on our side.

  • "A launch spike is just a spike."

    The workshop converted into $12,000+ in monthly recurring revenue for the software.

WHAT THIS MEANS FOR YOU

The founder's job in this system is one thing: show up to the call. Everything before that is installed and run for you.

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