Question 2 of 6

Tried LinkedIn and it didn’t work?

Most founders who tell me this built the company on referrals.A stranger needs different words than a friend of a friend.

36 seconds. Why referral trust doesn’t carry over to a cold message.

Tried LinkedIn before?
What changes the second time

When LinkedIn flops, the list and the first message are usually why.

Who gets it
We build the list from people who fit and push it toward the ones showing a signal right now. About 3% of your market is ready to buy at any one time. Those are the ones we chase.
What it says
A cold buyer wants a clear outcome and a time frame before they’ll book. We write the message and the offer for someone who has never heard of you.
From “Why they shake back”
“When you put enough effort and care into the prospect and into the message, it’s weird for them not to wanna shake your hand back.”
Kara McMaster
More on this

Three more short videos.

  • Treat it like a handshake, and people shake back

  • The realtor list that fixed a whole sales team

  • Only 3% of a market is buying. Here’s how we find them.

You’re not talking to the wrong people.You’re talking to them at the wrong time.

Named founders. Verified numbers.

Three founders who had the same doubt.

  • Portrait of Emilio Baez

    $336K contract in a saturated market

    Emilio Baez, Co-Founder & President, Developers.Net

    Nearshore development is one of the most crowded markets you can pick. Emilio’s first stretch with us went nowhere, and he’ll tell you why: seven months on the clock while the strategy sat unrun. Then he took the seat himself. Appointments in 4 weeks, the contract in 40 days.

    “We have a client that has signed a contract ($336,000) and we’re looking for their developers. We have a couple more prospects asking questions.. Something is working! We’re seeing it move.”
    Read the case
  • Portrait of Tammy NG

    $9K closed, 4.5x return in 30 days

    Tammy NG, SuperSeed Consulting

    We didn’t touch her offer. We put her in front of the right people with a first message that got replies. She closed $9,000 inside four weeks, and it takes her about 15 minutes a day.

    “I closed $9,000. After implementing the system and using the LinkedIn outreach message, I’m now getting 2 to 3–4 calls every week consistently.”
    Read the case
  • Portrait of Kendra Bassi

    3 discovery calls in one day

    Kendra Bassi, COO, CommonPlaces Interactive

    CommonPlaces had gone a long stretch with a quiet pipeline. Then Kendra had a $100,000 deal in it and three discovery calls booked on the same day.

    “We Have a $100k Deal in the Pipeline Thanks to Kara & her team! Today I have 3 discovery calls!”
    Read the case