Question 1 of 6
Will outbound make me look like a spammer?
It reads like spam when the wrong person gets a pitch in the first line.Pick the right person and do the homework, and it reads like a note from a peer.
51 seconds. Some of the biggest B2B companies around were built on outbound.
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Spam is a list problem and a first-message problem. Both are fixable.
- The list comes first
- We only reach people who fit, and we weight the campaign toward the ones showing a buying signal right now. LinkedIn caps you at about 40 connection requests a day, so none of them get wasted on a blast.
- The first message is about them
- A detail from their profile, their company or their market. No ask for a call or a demo yet. That comes after they reply.
“Everybody loves to buy, but nobody likes to be sold to.”
Two more short videos.
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Why the first message never pitches
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Over $500,000 in six months from LinkedIn, and what the first message says
Three founders who had the same doubt.
$1M deal contracted in 40 days
Wesley Crook, CEO, FP Complete
Every client FP Complete had ever signed came from flying somewhere and shaking a hand. Agencies and hires never changed that. We pointed his messages only at buyers already in a buying pocket. The first contract came in 40 days. It was for a million dollars.
“We’re about to close on a million dollar deal! We’re now doing 1-2 deals a quarter, and it’s already put us in a situation where we are striving to meet growth demand.”
Captured mid-deal. The deal closed.
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$50K cold deal in 6 weeks
Kara Renninger, Kara Renninger Consulting
She had never made a single dial to win new business. Six weeks after we installed her channel she closed a $50,000 deal from cold outreach. She has closed over $500,000 in new revenue in six months, from LinkedIn, with zero ads.
“Within six weeks of installing the systems, I had closed my first 50k deal, which was something that was new to my business.”
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$9K closed, 4.5x return in 30 days
Tammy NG, SuperSeed Consulting
We didn’t touch her offer. We put her in front of the right people with a first message that got replies. She closed $9,000 inside four weeks, and it takes her about 15 minutes a day.
“I closed $9,000. After implementing the system and using the LinkedIn outreach message, I’m now getting 2 to 3–4 calls every week consistently.”
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