Who we are
Kara McMaster built it. The MDL team runs it every day.
I’m Kara McMaster, founder of MDL. Before MDL, I worked at Lamassu, where we ran 2.5 million dials a week.
My team starts the conversations and books the calls. You run the sales call and close it. I make my money when you close, through a revenue share.
The team
The people who run your channel.
Kara McMaster
Founder
Built the Signal Channel.
Kathleen Joy Agda
Senior Revenue Strategist
Runs daily outbound operations.
Myra
Ops and data
Travis McMaster
GTM Engineer
The record
What we’ve run.
- 21M+
- LinkedIn messages sent
- 500+
- clients served
Both numbers are across SalesBytes and MDL.
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2.5 million dials a week, and what that team taught me.
Once you’re a client
You always know who to ask and where things stand.
- A shared Slack channel.
- Weekly reporting.
- Formal reviews at days 30, 60 and 90.
The names
Four names you’ll hear, and what each one means.
- The company
- MDL. The legal name is McMaster Digital Ltd., incorporated in Ontario.
- The brand
- The Signal Advantage.
- The category
- Buying Window Marketing. We pioneered it for technical service founders.
- The product
- The Signal Channel.
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