Question 6 of 6
Will I know fast if it’s working?
Most people quit at day 40 or 60 and blame the platform.Early on, the numbers that matter are replies, not closed deals.
90 seconds. Lead generation is reps, and most people stop before the reps pay off.
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A deal can take months to close. Whether the campaign is on track shows up in the first few weeks.
- Early benchmarks
- We look for at least 30% of people accepting the connection request, and replies to the tune of 20%. Below that, we change the message and test again.
- The 90-day bar
- One to two qualified calls a week by day 90. Anyone promising you 30 days is guessing.
“A lot of times, people just quit. They run a campaign forty days, sixty days, heck, sometimes even ninety days. And then they say, well, this doesn’t work.”
Two more short videos.
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The benchmarks we watch while the deals catch up
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2.5 million dials a week: the warm follow-up is where the calls come from
Three founders who had the same doubt.

$336K contract in a saturated market
Emilio Baez, Co-Founder & President, Developers.Net
Nearshore development is one of the most crowded markets you can pick. Emilio’s first stretch with us went nowhere, and he’ll tell you why: seven months on the clock while the strategy sat unrun. Then he took the seat himself. Appointments in 4 weeks, the contract in 40 days.
“We have a client that has signed a contract ($336,000) and we’re looking for their developers. We have a couple more prospects asking questions.. Something is working! We’re seeing it move.”
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$13K in 2 months, then $6K more a month
Arnie Gess, Founder & CEO, Construction Links
Construction isn’t a market most people would pick for LinkedIn. Arnie closed $13,000 inside two months, and the same campaigns bring in about $6,000 more every month on a couple of hours of his time.
“I can officially say I have my first sale. It works! It’s a sale from running this process!”
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7 booked calls from cold in under 2 months
Russ, FP Complete
Russ works on Wesley’s team. Before us, new business meant events and his own contacts. Inside two months he had seven calls booked, all from cold. The team now runs four to five appointments a week.
“The responses we are getting back are from people saying, okay. Tell me more about this.”
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